A home for advisors who've outgrown the platform
This page isn't for everyone, and it isn't meant to be.
Lake House is a fit for a specific kind of advisor — one who has built a real practice, gone deep in a specialty, and grown tired of operating inside a platform that wasn't designed for the way they want to serve clients.
Is this you?
- You have a real book, built on relationships you own rather than leads you were handed
- You have gone deep somewhere — equity compensation, a profession, a life stage — and the platform treats that depth as a rounding error
- You spend more time on internal process than you do on clients, and the ratio is getting worse
- Compliance says no to things that are plainly in the client's interest, and nobody can tell you why
- You have thought seriously about going independent and stopped at the operational cliff — technology, compliance, billing, the whole apparatus
- You are five to fifteen years from a transition and have no real plan for it
Three ways to do this
Lake House Private Wealth Management is a dba of MGO One Seven, LLC, an SEC-registered investment adviser. That structure is what makes these paths available, and OneSeven publishes the terms for each.
One — Tuck-in
You join the platform either as a OneSeven advisor or under your own dba, exactly as Lake House operates. You keep operational control and autonomy. You plug into the technology, compliance, and business development infrastructure rather than building it.
No equity changes hands. Nothing about your ownership changes. What changes is how much of your week is spent running a business instead of advising clients.
This is the path for an advisor who wants independence without the eighteen months of construction that usually precedes it.
Two — Partnership, through OneSeven Venture
OneSeven Venture is run with Merchant Investment Management. You sell a non-controlling minority stake — OneSeven publishes a range of 10–20% of gross revenue — for liquidity now, while keeping day-to-day control of your practice. There is an option to sell further over time, up to 49.9% in total.
You take money off the table without leaving the table. For an advisor with a maturing practice and no near-term exit, it converts a portion of an illiquid asset into capital that can fund growth, diversify a balance sheet that is almost entirely one business, or simply de-risk a life.
Three — Sale
Several shapes, depending on what you want the next chapter to look like:
- Sell fully and retire. A complete exit, with a transition designed so clients are handled properly rather than handed off.
- Sell and stay. Sell the business, continue managing the relationships you built, take a salary. For advisors who like the work and are done with the ownership.
- Sell in stages. Sell a portion now, keep running the practice, retain the option to sell the remainder later. The most common shape for someone who is thinking about a transition but is not ready to name a date.
What comes with all three
- Compliance infrastructure and supervision
- Technology and the operational back office
- Business development and marketing support
- Coaching, and a peer group of advisors doing the same work
- Succession planning, whether the answer is internal transfer, family, or a sale
- Independent custody — Charles Schwab, Fidelity, Raymond James
Why Lake House specifically
You could go to the platform directly. Some advisors should.
What Lake House offers is narrower and, for the right person, more useful: a firm that has already done this. We built a specialty practice around executives at liquidity events, we run it on this infrastructure, and we know where the friction actually is because we have hit all of it.
If your specialty is different from ours, that is fine — better, in some cases. What we do not want is a generalist looking for a place to park a book.
How the conversation goes
- A conversation, not a pitch. Thirty minutes. What you have built, what is not working, and what you actually want the next ten years to look like.
- An honest read. If the platform is not right for you, or if you would be better served going direct, we will say so.
- Numbers, if it is worth running them. What the economics look like under each of the three paths, with your actual book rather than a general case.
- Introductions. If a partnership or sale is the direction, the conversation moves to the people who structure those, and we stay in it.
Nothing about this is fast, and it should not be. Advisors who move quickly on this decision tend to regret it.
Let's talk
If any of this landed, the next step is a conversation. No preparation, no obligation, and no pitch — just an honest read on whether this makes sense for what you have built.
Questions we hear most often
Do I have to give up my brand?
No. Lake House operates under its own dba on this platform. You can do the same, keep your name, and keep the identity your clients know.
Who owns my clients?
You do. That is the point of the structure, and it is the first thing to get clear in writing in any conversation of this kind.
What does a tuck-in cost me in equity?
Nothing. A tuck-in is a platform decision, not a transaction. Equity only enters the conversation under the partnership or sale paths.
How is the partnership stake valued?
That depends on your revenue, your margins, your client retention, and your growth. OneSeven publishes the structural terms — a 10–20% range of gross revenue, up to 49.9% in total — but the valuation itself is specific to your practice and gets modeled properly rather than quoted from a page.
I'm not ready to move. Is it worth talking?
Usually yes, and earlier than most advisors think. The advisors who get the best outcomes started the conversation two or three years before they acted, because it gave them time to fix the things that affect valuation.
Will my clients be disrupted?
There is a transition, and it is real work. It is also well-trodden, with dedicated support. The question worth asking is not whether there is disruption but whether the practice your clients end up with is better than the one they have.
Can we talk confidentially?
Yes, and that is the norm rather than the exception. Nobody in this business benefits from a conversation like this becoming public before it is real.
Start with a conversation.
Thirty minutes. We'll talk through what's happening, what's already decided, and what's still open. If we're not the right fit, we'll say so.
- It's a conversation, not a pitch
- No preparation required
- No obligation of any kind
Not ready to talk? Download the Discovery Workbook — the questions we'd ask you, so you can work through them on your own time.